Sunday, October 18th, 2009...4:01 pm

Oaked Arrogant Bastard Ale

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I’m not normally one to pay much attention to advertising, but the anti-ad campaign ad campaign on the labels of Stone beer is amusingly ironic. I found the blurb on Stone Ruination pretty funny when I first saw it. And last weekend, contemplating life over a short little four-day vacation at the beach, another label of theirs actually moved me. I’m not sure if the passion they describe really makes me an “Arrogant Bastard” but I’ll live with the title if I have to.

“Too many strive toward complacency as a goal. They stop their urge and desire for discovery somewhere between youth and adulthood. And when they find their complacency threatened they do everything to recover the warm, fuzzy feeling of that lost complacency as quickly as possible. Throughout every culture, every country, and every way of thought you will find it. We grow up thinking that the ability to become complacent is the equivalence to success in life. True Arrogant Bastards know that this could not be further from the truth. The real beauty, richness, and depth of life can only be found if the journey through life itself is looked upon as a constant chance to learn, live and find life’s passion. Passion threatens the complacent, and fills them with fear. Fear of the new, fear of the different. We, on the other hand, seek it out. Endlessly, joyously…and aggressively.” — Stone Brewing Company’s Oaked Arrogant Bastard Ale

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